Walled gardens - There could be factors at hand other than the move to Spotify - people who might normally listen during their commute might not be listening at all while they work from home during the pandemic.
Google searches for Rogan are down from 2020. Rogan’s YouTube channel has also grown more slowly since the switch. Slowing growth - Some of the statistics compiled in the investigation: Before moving to Spotify, Rogan’s smaller guests could expect to gain roughly 4,000 followers on Twitter before the move that number has averaged 2,000 since moving to Spotify. While Spotify hasn’t released Rogan’s listenership data, an investigation by The Verge using secondary metrics, like how many followers his guests gained after shows, has taken a stab at gleaning whether removing Rogan’s show from other platforms did any harm to his influence - spoiler alert: it apparently it did. But maybe we should have actually been thanking the company. Many people decried Spotify when it handed the controversial podcaster, Joe Rogan, a reported $100 million deal to make his podcast exclusive on the streaming service, including some of Spotify’s own employees.
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